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Kelly Communications provides a wide range of advertising solutions to satisfy the needs of our clients and advertising agencies.  Many clients use more than one of the services shown to integrate their advertising efforts and maximize their total return on investment.


 

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Guaranteed Pay-Out Advertising: 
Take the risk out of your Direct Marketing efforts. Our unique GPO campaigns are designed to give advertisers and media outlets mutual confidence that a campaign will meet specific levels of performance.
 

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Media and Market Planning: Our staff will fully evaluate your product to design a highly effective marketing plan.  We identify the key selling points, design a strong call to action with an offer that will generate response.  We evaluate the demographics and psychographics associated with the product.  Then we identify both markets and media that are most likely to generate the kind of sales response required to make a successful campaign. This effort culminates in a fully operational media plan for your entire advertising campaign covering all included media.

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Product Vetting:
The goal of this service to to determine the chances of successfully marketing a product BEFORE taking it to market.  A thorough review of the product itself and its known competition leads to recommendations on packaging design, market positioning and target markets including demographics and psychographics.  When appropriate, we can perform field research and focus group research to create a comprehensive evaluation of the product and how it will perform in the marketplace.

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Creative Services:                                                                                           Our staff writers, producers and copy editors can create highly effective campaigns on a very short deadline.  We can perform every aspect of your creative process including talent searches, music, content creation for television, radio, newspaper, magazine, direct mail and internet.  We use highly specialized vendors to create exactly the right message for the media mix that best serves your needs. Our mix of in-house, freelance and vendor talent assures you the best results at the best price. 

 

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Telemarketing: Kelly Communications has a long established relationship with the top independent telemarketing resources in the United States. Through them, we can identify specific telemarketing services that will best fit a client's product and offer, while assuring first-class service and timely reporting.

 


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