How does GPO
GPO provides advertisers and media
with specific, contractual goals. This gives both the
ability to forecast revenue and locks in costs. Here's an
Station WAAA is paid $25,000 in
advance to deliver 1,000 calls/leads within 120 days. If only 900
calls/leads are received in 120 days, $2,500 is either returned to
the advertiser or held as a credit against a future campaign.
If 1,000 calls are received in 95 days, the campaign is
How is this different from Per Inquiry
Per Inquiry (PI) offers no
guarantees for either the advertiser or the media outlet. The
advertiser pays the media outlet a fixed dollar amount for each
sales lead or telephone call generated by a specific ad.
An advertiser may
project 1,000 calls/leads within four months. That means
the media is forecast revenue for that many calls. If calls
fall far short, the media is likely to stop running ads becuase
they are missing revenue forecasts. At the same time, the
advertiser fails to achieve its sales goals.
example: A spot runs on station WAAA and
generates 25 calls to the advertiser's call center. The client
has agreed to pay $25 for each call, so the station will receive
$625 for that spot (25 X $25 = $625). Some media outlets decline PI
because they are unable to forecast revenue, if any, from such
Can we select specific markets to
can select whichever markets they would like (5 market
Does Kelly have the
ability to advertise internationally?
has agreements with stations and networks in Canada, England and
How is the cost per call
The cost per call is based on
the following parameters.
- The overall appeal of the
- Inventory availability in
the market (based on flighting);
- Recent market experience
with similar products or services..
If my spot has not been
produced, can Kelly help me in scripting the
actually encourages advertisers to consult with them prior to
creating the spot. This will enable Kelly to provide the necessary
feedback to optimize call response. We can even provide full
production resources at extremely favorable market rates.
Kelly provide media planning, buying and
routinely use our media professionals for all their advertising
needs. Our team includes media planners and buyers with decades of
experience with major advertising agencies and media
Does Kelly handle
Yes, our team includes
experienced professionals who can manage the end-to-end long-form
infomercial solutions and services. Please note:
GPO is not available for long-form infomercials.
jealously protects your confidential business information.
We neither publish nor release our client lists nor do we
divulge any information regarding particular products or services
provided by our clients.